Course curriculum

  • 1

    Introduction

    • Course Manual
  • 2

    Week 1

    • Communication Strategy and Fashion Events - Session 1

    • Communication Strategy and Fashion Events - Session 2
  • 3

    Week 2

    • Communication Strategy and Fashion Events - Session 3
  • 4

    Week 3

    • Communication Strategy and Fashion Events - Session 4
  • 5

    Week 4

    • Communication Strategy and Fashion Events - Session 5
  • 6

    Reading Materials

    • LICENSING IN FASHION INDUSTRY

    • Experiential marketing

    • Influencer Marketing

    • Digital Marketing & PR in Fashion Industry

    • Virtual Showroom
  • 7

    Assignment

    • Assignment Brief