Course curriculum

  • 1

    Introduction

    • Module Introduction

    • About the Trainer

    • Syllabus

    • Text Book

    • Course Manual (download)
  • 2

    Week 1

    • Chapter 1 - Introduction to the New Venture Creation Framework

    • Chapter 2 - Finding your business idea

    • Articles
  • 3

    Week 2

    • Chapter 3 - Understanding your market and industry - Screening process (1)

    • Chapter 4 - Understanding your market and industry - Screening process (2)

    • Chapter 5 - Constructing your business model

    • Articles
  • 4

    Week 3

    • Chapter 6 - Crafting and branding your value proposition

    • Chapter 7 - Developing your marketing mix

    • Articles

    • Chapter 8 - Sales and marketing communications

    • Chapter 9 - Scaling-up

    • Articles
  • 5

    Week 4

    • Chapter 10 - Legal foundations

    • Chapter 11 - Developing your operations plan

    • Articles

    • Chapter 12 - Recruiting and managing your team; Financial resources; Financial plan

    • Chapter 13 - Preparing, using, and validating your business plan

    • Articles
  • 6

    Assignment

    • Assignment

    • Assignment Brief

    • Harvard Referencing guidelines