Course curriculum

  • 1

    Introduction

    • Meet the trainer - Margaret Herde

    • Program Flow

    • Assignment
  • 2

    Luxury Brand Management

    • Lesson 1 - Understanding Luxury

    • Lesson 2 Timeless Luxury Brands

    • Lesson 3 - Unforgettable experience

    • Lesson 4 Luxury Customer Experience

    • Lesson 5 Brand Ambassadors Role

    • Lesson 6 Luxury Branding Case Studies

    • Lesson 7 The Luxury Environment and the Evolution Chain

    • Lesson 8 How to blend Physical and Digital Customer Experience

    • Lesson 9 Positioning and Communications

    • Lesson 10 Luxury Digital Marketing and Analytics