Course curriculum

  • 1

    Introduction

    • Module Introduction

    • About the Trainer

    • Syllabus

    • Text Book

    • Course Manual
  • 2

    Week 1

    • Lecture 1 Introduction to Entrepreneurship

    • Lecture 2 Recognizing Opportunities and Generating Ideas

    • Lecture 3 Feasibility Analysis
  • 3

    Week 2

    • Lecture 4 Developing an Effective Business Model

    • Lecture 5 Industry and Competitor Analysis

    • Lecture 6 Writing a Business Plan

    • Lecture 7 Preparing the Proper Ethical and Legal Foundation
  • 4

    Week 3

    • Lecture 8 Assessing a New Venture’s Financial Strength and Viability

    • Lecture 9 Building a New-Venture Team

    • Lecture 10 Getting Financing or Funding

    • Lecture 11 Unique Marketing Issues
  • 5

    Week 4

    • Lecture 12 The Importance of Intellectual Property

    • Lecture 13 Preparing for and Evaluating the Challenges of Growth

    • Lecture 14 Strategies for Firm Growth

    • Lecture 15 Franchising
  • 6

    Assignment

    • Assignment Intro

    • Assignment

    • Harvard Referencing guidelines