Course curriculum

  • 1

    Introduction

    • Module Introduction

    • About the Trainer

    • Syllabus

    • Text Book

    • Student Manual (download)
  • 2

    Week 1

    • Video 1 -Introduction to the New Venture Creation Framework

    • Video 2 -Finding your business idea

    • Articles
  • 3

    Week 2

    • Video 3- Understanding your market and industry - Screening process (1)

    • Video 4- Understanding your market and industry - Screening process (2)

    • Video 5 -Constructing your business model

    • Articles
  • 4

    Week 3

    • Video 6- Crafting and branding your value proposition

    • Video 7- Developing your marketing mix

    • Articles
  • 5

    Week 4

    • Video 8- Sales and marketing communications

    • Video 9-Scaling-up

    • Articles
  • 6

    Week 5

    • Video 10-Legal foundations

    • Video 11- Developing your operations plan

    • Articles
  • 7

    Week 6

    • Video 12-Recruiting and managing your team; Financial resources; Financial plan

    • Video 13- Preparing, using, and validating your business plan

    • Articles
  • 8

    Assignment

    • Assignment

    • Assignment Brief